[ Leading Insight ]

[Info]

Website Extension, UX, UI, branding, digital

Online Learning Platform

Sector: Education/Public Sector
Client: Leading Insight
Project Timeline: 4 Weeks

2024

Leading Insight →

Leading Insight provides support to public sector organisations in Australia and Internationally via strategy and capability building through to transformation.

In 2024 Leading Insight sought to add an extension to their website - a learning platform. One that would target B2C (particularly government sectors) was on demand, cost effective, accessible, credible, and personalised.

My Role:

Research
Presentation direction and design
Ideation
UI
Hi-fi prototyping

"Amelia played a pivotal role in the ideation and conceptualisation of the primary creative concept and seeing it through to high-fidelity completion. She demonstrated strong leadership in structuring presentations and articulating key ideas and themes, making significant contributions to the project's success."

"... the team's high-impact solution were so well received that I invited them to present their work to a broader audience of consulting firms, leading to discussions of future work opportunities."

Users Key Goals:

Career advancement - staying relevant in current role, up-skilling and meeting their career goals
Cost - cost effective easy/flexible payment options
Quality and credibility of content and the learning provider
Accessibility & Flexibility of learning pace, style, time, location and content format
Unique - a platform that offers a visual and strategic point of difference

Solution/Outcome:

A unique learning platform experience which caters to the three main target segments:

Singular courses - For people who want to quickly up-skill in a particular field
Pre-designed course packages curated by leading professionals in the industry - for users who want to learn from credible industry experts
Build your own - curate your own full bodied course tailored to the users particular needs.

The final product is in the form of a website and will be accessible across other devices to ensure it is accessible to users. The design direction considers the design and branding of Leading Insights current website but has been designed to sit as a separate entity as it is B2C not B2B.

The platforms unique point of difference was derived from deep diving into the key research and really paying attention to the fact that users do not want a one size fits all course - they want to be able to curate and tailor their own study experience.

So with that information we designed our product to cater to the three key target segments above to ensure no one is excluded and has a unique inbuilt course design system that allows the user to custom build their own course package in front of them and study at their own pace.

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Research

Research consisted of one to one interviews with people in the Government sectors and a survey to the same demographic.

Research included: Affinity mapping, competitor analysis, interviews, personas, customer journey maps, empathy mapping, How Might We's

[ Leading Insight ]

​

Leading Insight provides support to public sector organisations in Australia and Internationally via strategy and capability building through to transformation.

​

In 2024 Leading Insight sought to add an extension to their website - a learning platform. One that would target B2C (particularly government sectors) was on demand, cost effective, accessible, credible, and personalised.

​

​

My Role:

​

Research

Presentation direction and design

Ideation

UI

Hi-fi prototyping

​

​

​

"... the team's high-impact solution were so well received that I invited them to present their work to a broader audience of consulting firms, leading to discussions of future work opportunities." ​

​

Users Key Goals:

Career advancement - staying relevant in current role, up-skilling and meeting their career goals

Cost - cost effective easy/flexible payment options

Quality and credibility of content and the learning provider

Accessibility & Flexibility of learning pace, style, time, location and content format

Unique - a platform that offers a visual and strategic point of difference

​

Solution/Outcome:

​

A unique learning platform experience which caters to the three main target segments:

​

Singular courses - For people who want to quickly up-skill in a particular field

Pre-designed course packages curated by leading professionals in the industry - for users who want to learn from credible industry experts

Build your own - curate your own full bodied course tailored to the users particular needs.

​​

The final product is in the form of a website and will be accessible across other devices to ensure it is accessible to users. The design direction considers the design and branding of Leading Insights current website but has been designed to sit as a separate entity as it is B2C not B2B.

​

The platforms unique point of difference was derived from deep diving into the key research and really paying attention to the fact that users do not want a one size fits all course - they want to be able to curate and tailor their own study experience.

So with that information we designed our product to cater to the three key target segments above to ensure no one is excluded and has a unique inbuilt course design system that allows the user to custom build their own course package in front of them and study at their own pace.​

"... the team's high-impact solution were so well received that I invited them to present their work to a broader audience of consulting firms, leading to discussions of future work opportunities."

So with that information we designed our product to cater to the three key target segments above to ensure no one is excluded and has a unique inbuilt course design system that allows the user to custom build their own course package in front of them and study at their own pace.