[ Academy Brand ]

[Info]

Print, digital, UI, marketing, eCom, styling

2019-20

Academy Brand →

Premium Australian lifestyle & apparel brand

Art directed and co-ordinated all in-house design projects and seasonal shoots, collateral and content creation for print and digital platforms
UX/UI design
Strategy, design and implimentation of a new brand identity - the new creative played a vital role in growing the brand following with a proven increase in eDM opens, click-through and sales. Improved loyalty sign-ups through improved UX/UI. Social media growth since implementing the new creative.
Internal branding for collaborative projects
Styling, attending and organising shoots
Worked closely with the head of menswear to ensure all creative was cohesive with the ranges
Worked with external digital agency 30 Acres to curate marketing content for digital channels
UX research through eDM flows, claim rewards, abandon carts, AB testing and paid media seeding.
Website management - imagery editing, deep-etching, image selects, model casting - while working meticulously with the E-commerce Manager on marketing planning/calendars to ensure all design reflected and pushed appropriate product.
Enhanced customer satisfaction
40% Increase in eDM opens
Improved loyalty sign-ups
Evident social media growth: 8k - 19k over 12 months
Revenue increase via an increase in paid ad click-through
Strong evidence to suggest customers and staff found the new creative direction visually more appealing