AMELIA J E HALIDAY
STRATEGIC UX & EXPERIENCE DESIGNER | PRODUCT, BRAND & DIGITAL EXPERIENCE
Multidisciplinary UX & Experience Designer with 14+ years’ experience across product, brand, retail and digital environments. I design thoughtful experiences across digital, brand and customer touchpoints through research, systems thinking and visual design.
ameliahaliday@gmail.com | T: +61 418 938 627
Sydney, Australia
Selected / Work
[ SeeStone ]
AI-Powered Fashion Buying Platform
UX/UI, Product Strategy
Simplifying complex buying workflows and transforming data into actionable insights
[ ArchiPro ]
B2B Analytics Platform
UX/UI, Product Design Making complex performance data accessible and actionable for business users
[ AttainAble ]
Social, Employment & Wellbeing Platform
UX Research Lead, UX/UI
Designing inclusive systems that support energy management and meaningful connection
[ YOR SPATIUM ]
Decorative Arts Marketplace
End-to-end UX/UI & Branding
Elevating trust, curation, and discovery in marketplace experiences
→ View Case Study
.png)
[ Rebel & You ]
FMCG brand & product launch (Cottage Cheese)
Brand Strategy, UX Thinking, Go-to-Market
Designing a scalable brand and product experience for retail, from parent brand architecture through to shelf presence and customer decision-making
Selected / Brand
& Art Direction
[ Brand & Art Direction ]
A selection of work across editorial, print, and digital, including art direction and production for auction catalogues, campaigns, and marketing collateral.