AMELIA J E HALIDAY
STRATEGIC UX & EXPERIENCE DESIGNER | PRODUCT, BRAND & DIGITAL EXPERIENCE
Designing thoughtful experiences across digital, brand and customer touchpoints. Combining systems thinking, research and visual design to create intuitive, commercially grounded outcomes.
ameliahaliday@gmail.com | T: +61 418 938 627
Sydney, Australia
Selected / Work
[ SeeStone ]
AI-Powered Fashion Buying Platform
UX/UI, Product Strategy
Simplifying complex buying workflows and transforming data into an intuitive, user-friendly product experience.
[ ArchiPro ]
B2B Analytics Platform
UX/UI, Research, Product Design
Making complex performance data accessible and actionable for business users
[ AttainAble ]
Social, Employment & Wellbeing Platform
UX Research Lead, UX/UI
Designing inclusive systems that support energy management and meaningful connection
[ YOR SPATIUM ]
Decorative Arts Marketplace
UX/UI, Research & Branding
Designing a more thoughtful and intuitive marketplace experience for decorative arts collectors and buyers.
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[ Rebel & You ]
FMCG brand & product launch (Cottage Cheese)
Brand Strategy, UX Thinking, Go-to-Market
Designing a scalable brand and product experience for retail, from parent brand architecture through to shelf presence and customer decision-making
Selected / Brand
& Art Direction
[ Brand & Art Direction ]
A selection of work across brand, editorial, print, and digital, including art direction and production for auction catalogues, campaigns, and marketing collateral.