AMELIA J E HALIDAY
STRATEGIC UX & PRODUCT DESIGNER
Designing end-to-end digital experiences that simplify complex systems, connect user needs with business outcomes, and drive meaningful product decisions.
• UX & Product Design • Customer Journey & Experience Design
• Design Strategy • Data-informed decision making
hello@ahaliday.com | T: +61 418 938 627
Sydney, Australia
Selected / Work
[ SeeStone ]
AI-Powered Fashion Buying Platform
UX/UI, Product Strategy
Simplifying complex buying workflows and transforming data into actionable insights
[ ArchiPro ]
B2B Analytics Platform
UX/UI, Product Design Making complex performance data accessible and actionable for business users
[ AttainAble ]
Social, Employment & Wellbeing Platform
UX Research Lead, UX/UI
Designing inclusive systems that support energy management and meaningful connection
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[ Rebel & You ]
FMCG brand & product launch (Cottage Cheese)
Brand Strategy, UX Thinking, Go-to-Market
Designing a scalable brand and product experience for retail, from parent brand architecture through to shelf presence and customer decision-making
Selected / Brand
& Art Direction
[ Brand & Art Direction ]
A selection of work across editorial, print, and digital, including art direction and production for auction catalogues, campaigns, and marketing collateral.